SELL · LEASE

Sell with structure. Lease with strategy.

Over 35 families helped in 2025. $1M+ in secured lease value for landlords. Every listing prepared, marketed, and negotiated with the same discipline.

Free Property Evaluation

Know your number.

A precise, data-backed valuation of your property. No pressure, no obligation, just clarity. Licensed across Québec.

  • · Sold-comp analysis & DOM patterns
  • · Realistic pricing window with rationale
  • · Recommendations to maximize buyer demand
Request Your Evaluation

No pressure. Just clarity.

Replies typically within 24 hours. Bilingual EN / FR. Licensed across Québec.

For Sellers

Listings prepared like an investment thesis.

Pre-listing strategy

Pricing analysis built on sold comps, DOM patterns, and current absorption, not guesswork.

Modern marketing

Editorial photography, structured floor plans, and clean digital presentation.

Disciplined negotiation

Calm, data-driven offer handling. Protecting your number without killing momentum.

Document control

Declarations, disclosures, condo docs, deed coordination, all handled cleanly.

Buyer qualification

Pre-approval verification and buyer-side intent screening before showings.

Notary to close

Tracked milestones, deadlines, and clear updates from acceptance to keys.

For Landlords

A leasing operation, not a one-off post.

01
Tenant screening
Credit, employment, income verification, and references on every file.
02
Pricing per sector
Real-time rental market positioning by neighborhood, building, and unit type.
03
Marketing & visits
Editorial listing presentation, organized showings, qualified traffic only.
04
Lease execution
TAL-compliant lease, schedules, riders, and condition reports, prepared cleanly.
05
Turnover management
Move-in and move-out coordination, between-tenant strategy, vacancy minimized.
Track Record
35+
Families helped in 2025
$1M+
Secured lease value
30+
Transactions on record
100%
Files closed cleanly
Case File — Seller Representation

17089–17091 Rue St-Denis: a structured relaunch.

A detached duplex in Pierrefonds-West that needed more than a price drop. From repositioning the buyer profile to correcting the cadastre, rewriting the addendum, optimizing photo order, and executing a disciplined two-step price strategy, every detail was managed.

8 250
Total lot sqft, corrected & added to listing
2
Strategic price adjustments, executed cleanly
1 000+
Views generated post-relaunch
What Was Delivered
  • ·Repositioned the buyer profile (owner-occupier + investor)
  • ·Identified and added the additional cadastre #1349417
  • ·Rewrote remarks & cleaned the broker-facing addendum
  • ·Reordered photos to lead with detached exterior + best living spaces
  • ·Executed two structured price adjustments, never panic
The Outcome

A stalled listing was revived into a structured, data-driven relaunch. Visibility restored, the addendum and lot value corrected, and the seller relationship strengthened. The same sellers have since opened up a future plex pipeline (Egan, Verdun) for ongoing representation.

This is the Sassoon listing standard: pricing strategy, market analysis, document control, marketing execution, lead management, and calm seller communication, all on one file.

Seller CTA · 01

Build the right strategy before you list.

Every property requires a different positioning strategy. From pricing psychology and buyer targeting to marketing execution and negotiation structure, we build a tailored plan designed to maximize leverage and reduce costly mistakes before your home even hits the market.

STRATEGIC POSITIONING · DISCIPLINED EXECUTION · CLEAR COMMUNICATION

Schedule A Seller Strategy Call

Tailored. Analytical. Calm.

Replies typically within 24 hours. Bilingual EN / FR. Licensed across Québec.